issues of publication and design: New forms of media publishing

New forms of media publishing
(Source : 3qrecruitment.blogspot.com)

“In old media, content was king, but in new media, conversation is king” (Ari Goldberg cited in Wells 2011)

Facebook, Youtube, Hubspot. Weblogs and Twitter become new forms of media publishers in our life.

Social Networking Sites

Facebook is a famous social media platform in the world and Facebook has over 800 million users around the world. (Keath 2012) Advertising and promoting products on Facebook will gain largest market share than traditional advertising and marketing networks such as broadcast.

In 2011, Facebook has 3 media publishing providers which are The Sun,BBC and Directv.(somesso 2011). Thus, news and happening would be directly link to Facebook. Thus, people would rather viewing news from Facebook than watching news from Tv.

Facebook Ads
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Video Blog

Online video such as Youtube is important of new media publishing. Visual is quite important for advertising products. People more prefer to promote the products on Video rather than reading information of products. Through Video at least people can see it. Video is more entertaining in the current world of short attention spans.

People can subscribe to channels and free video content hosting on Youtube.Easy to watch and upload video technology on Youtube. Around millions of people view Youtube every day.